Memery Crystal, the international multidisciplinary law firm based in London, has advised on the successful acquisition of The Body Shop by a consortium led by investment firm Auréa Group, effectively rescuing the brand from administration.

Founded by Dame Anita Roddick in 1976, The Body Shop is a globally recognized brand known for its beauty products, perfumes, and ethical stance against animal testing.

Auréa Group, co-founded by Mike Jatania and Paul Raphaël, specializes in backing purposeful businesses focused on New Age Beauty, Wellness, and Longevity while preserving the core values of the brands. The Body Shop will now be led by British cosmetics entrepreneur Mike Jatania as Executive Chairman and Charles Denton, former CEO of Molton Brown, as Chief Executive.

Memery Crystal’s Corporate Partners, Nick Alfillé, Jeff Roberts, and Chris Allen, led a multidisciplinary team with expertise in Corporate, Insolvency, Banking, CIPT, Property, Employment, and Tax to secure the deal. The firm worked alongside RSM UK, led by Restructuring Partner Tom Straw.

Nick Alfillé, Partner and Head of Corporate at Memery Crystal, commented: “We are thrilled to have played a role in saving The Body Shop, a high-profile British brand. Our team’s experience and skills were key in navigating this complex transaction.”

Paul Raphaël, Founding Partner of Auréa Group, added: “Memery Crystal’s expertise and dedication were critical to the success of this transaction, the largest we’ve handled so far. Their team, led by Nick, Jeff, and Chris, worked seamlessly to secure The Body Shop’s future.”