National law firm Freeths has provided legal counsel to the shareholders of BWP Group in connection with its recent investment from BGF.

Based in Marlow, BWP is a marketing and brand agency renowned for enhancing destination assets such as shopping centres, retail outlets, and leisure venues. Since its establishment in 1995, BWP has cultivated an impressive portfolio of partnerships, including high-profile destinations like the Trafford Centre, Eldon Square, Lakeside, Livingston Designer Outlet, and IKEA.

BGF, founded in 2011, focuses on providing venture capital to small and medium-sized enterprises (SMEs) across the UK and Ireland. With a mission to bridge the SME funding gap, BGF supports businesses at various stages of growth across multiple sectors and regions. Its financial backing is supported by a robust £3 billion balance sheet.

This partnership marks a significant milestone for BWP Group, positioning it to accelerate growth and expand its impact within the destination marketing industry.

Established in 2011, BGF provides venture capital for small and medium-sized businesses throughout the UK and Ireland – it’s mission to address the SME funding gap. The company works with businesses across a variety of investment stages, sectors, and regions, and its balance sheet currently sits at circa £3 billion.

The investment from BGF will be pivotal in ensuring BWP is able to expand its geographical reach to enrich client relationships across the UK and Europe and explore plans to delve into the US market. The business will also look to strengthen its capabilities through further targeted acquisitions, which will help solidify its position as the leading agency for high-impact marketing services.

Leading the Freeths team on this deal was Partner Dahren Naidoo and Managing Associate Megan Atack. They were supported by Partner Laura Tracey, Managing Associate Alex Angelides, Associate Elle Margerison and Legal Assistant Madelaine Gape.

Commenting on the deal, Megan Atack said: “We are delighted to have advised BWP on this investment from BGF, which will allow the business to explore exciting international opportunities and continue with its growth strategy. This deal highlights our strength across private equity capabilities, and we look forward to hopefully working with BWP again.”