Fast-growing leisure and entertainment company announces its third ‘big box’ location in 18 months
Property lawyers at Irwin Mitchell have advised Gravity Active Entertainment (“Gravity”), the UK’s fast-growing leisure and entertainment company on its latest big box location, a £10 million investment into a new leisure experience at Westfield Stratford City.
This latest scheme adds to Gravity’s growing portfolio of ‘big-box’ spaces in retail locations, with Southside Wandsworth already open and Liverpool One set to open in Q4 2022.
The Westfield Stratford scheme will continue to push the boundaries of leisure in the UK. The 60,000 sq. ft venue will see the launch of a brand-new karting concept not seen anywhere in the world; with a system of 2 tracks that can be operated separately or combined into a super track on a trajectory of over 1000 linear feet. It can be enjoyed by up to 18 drivers and provides a unique physical experience.
The site will also have its own urban golf, AR darts, a high rope course and an arcade on offer, as well as three bars, street food and karaoke. It will also host other providers of leisure experiences such as Electric Gamebox and Hologate, the immersive VR experience both of which are in the current Wandsworth venue.
Alongside this, Gravity has continued to grow its core offering of trampoline parks- with Birmingham Star City open this week through a franchise partner, and others on the horizon.
Gravity now has 18 sites in total, and over 600 employees.
James Knowles, Property Partner at Irwin Mitchell said, “This is Gravity’s third big-box investment, and we are delighted to be advising them on this first ever super track of e-karting at Westfield Stratford. Gravity is at the forefront of leisure trends and appreciates the need for shopping centres and the high street to diversify and offer top quality leisure experiences, in response to consumer demand. We are proud to have advised the company on all its property matters to date.”
James Knowles was assisted by Irwin Mitchell real estate associate solicitor Laura Jones and solicitor Anastasija Kozlova.