Higgs LLP is joining a campaign to promote the Black Country as a dynamic and innovative place to do business.
The leading regional law firm, which has almost 150 years of heritage in the area, is a partner of the Black Country Chamber of Commerce’s latest campaign.
The newly-launched initiative, called This is the Black Country, aims to champion the historic region, its connections and its people.
Running until Spring 2023, the campaign will influence much of the Chamber’s work over the coming months and provide opportunities for businesses to shape the future.
It aims to promote the area to attract and retain talent and help ensure the Black Country has the best infrastructure, connectivity and access to green energy for the years ahead.
Nick Taylor, Managing Partner at Higgs LLP, said: “Tracing its roots in the Black Country back to 1875, Higgs continues to forge long-term relationships with its business partners and is delighted to form part of the team championing the Black Country as a great place to do business.
“We are always looking to have a positive impact upon our community and are excited about what this project can achieve.”
Higgs’ vision is to be the independent regional law firm of choice, recognised for having a positive long-term impact upon its people, its clients, its business partners and its community.
All strategic decisions are made with this vision in mind and the firm’s people are encouraged to set themselves goals which contribute to this overarching vision.
Neil Anderson, Director of External Affairs at the Chamber, said: “We have faced significant disruption over a turbulent decade and there is now a danger that our region is left behind as we strive to make Brexit work, live with Covid-19 and respond to spiralling costs of doing business whilst ensuring we are representative of all our communities and operate sustainably.
“As a business community, we power the local economy and there is an onus on us to lead the way, fly the flag for the region and ensure that decision makers understand the importance of working with business to tackle both longstanding inequalities and respond to prevent threats which limit our productivity and growth.
“This is the Black Country will create awareness and allow us to debate issues which matter to business today, including the skills gap, recruiting and retaining talent, driving innovation, accessing green power and ensuring that we remain connected to modern infrastructure to get our goods and services to the world.”
Throughout the campaign the Chamber will continue its extensive lobbying activities and advocate for the right decisions to be made which positively respond to the needs of businesses, the people and to ensure that the region is on a level playing field when it comes to investment and policy.
The region’s second Business Economic Conference is also planned for the autumn.